Lagardère Travel Retail, a key player in the Armada Holding Group, has been awarded an exclusive master concession to operate 14 new Duty Free and retail spaces at Prince Mohammed Bin Abdul Aziz International Airport in Madinah, Saudi Arabia. Effective from December 2022, Lagardère manages 1,900 sqm of commercial space, including 614 sqm for Duty Free stores under the Aelia Duty Free and Relay brands.
This achievement marks Lagardère as the sole Duty Free operator across Saudi Arabia’s four main international airports, aligning with the goals of Saudi Arabia’s Vision 2030 to enhance travel and tourism. Vincent Romet, CEO of Lagardère Travel Retail France & Luxembourg and COO Middle East & KSA, expressed pride in expanding their footprint and delivering exceptional shopping experiences for travelers.
Armada Holding is proud of this milestone and looks forward to the continued success of Lagardères operations at Madinah Airport, contributing to the vibrant growth of Saudi Arabia’s travel retail sector.