Dr. Munif Mohammed, the CEO of Lagardere Services Asia Pacific and CEO of Saudi French Company for Duty Free Operations & Management, brings a wealth of experience in the retail, manufacturing, and banking sectors. He joined the company in 2010, initially serving as CFO & COO, and has since played a pivotal role in its growth and success. Driven by his personal and professional commitment to climate change and sustainability, Dr. Munif actively engages in initiatives that promote environmentally responsible practices. His contributions extend beyond Lagardere Services Asia Pacific, as he serves on the board of MEADFA (Middle East and Africa Duty-Free Association), where he actively shapes the future of the industry.