Salim Saassouh, Director Special Projects Armada Holding, joined Armada in 2014 handling business development and strategic partnerships focused on sustainable long-term strategic plan of growth, developing people and delivering projects/services through key account management, projects coordination, and business optimization.

Holding a master’s degree Computer and Communication in Engineering Management from AUB, Salim Saassouh is an accomplished sales leader, achiever and strategist, with successful history of P&L leadership and 20+ years in driving local and regional business, with core competencies in sales and business development, focused on excellent customer service delivery, profit, sustainability and people agenda.

Prior to joining Armada, Salim joined Samsung Electronics in 2002 as Product Manager – Mobile Phone Jeddah Branch , moved on upward career to the position of Regional Sales Manager in MEAHQ-UAE, and subsequently to the position of Head of Sales and Marketing at Samsung Riyadh Branch in KSA. Salim earned a reputation of a goal-oriented visionary, effective in reorganizing, streamlining, and strengthening operations across Middle East region and focusing on Saudi Market. Delivering unprecedented results with proven skills in communication, leadership, and adaptability.